one minute mba

How Instagram IGTV Monetization Makes Me Feel Good.

How Instagram IGTV Monetization Makes Me Feel Good. 2400 1700 Aravind T S

Instagram came up with the subsequent stage of monetization for IGTV, while it is also adding new digital badges for IG Live, which can enable viewers to donate money to their favourite broadcasters.

First off, on IGTV – Instagram has been working to supply monetization opportunities for IGTV over the previous couple of months, with the primary stage of IGTV ads spotted in testing back in February



Instagram then invited some creators to participate within the initial testing of ads in IGTV content in March, and now, it’s announced a broader rollout of ads in IGTV content.

 IGTV ads will initially appear when people click to observe IGTV videos from previews in their feed. The video ads are going to be built for mobile and up to fifteen seconds long. We’ll test various experiences within IGTV ads throughout the year – like the power to skip an advertisement – to create sure the ultimate result works well for people, creators and advertisers.”


Instagram will share revenue from IGTV ads with creators, which can provide more impetus for them to make more IGTV content. In initial testing, creators received a 55% share of all ads in IGTV content, which is that the same rate as YouTube offers. that would help to form Instagram a more competitive space for top creators – or maybe a supplementary channel, providing expanded opportunities for creators, along side more content for Instagram.

Instagram posted this overview of IGTV ads on its Instagram Creators account: Link Here

Source : Instagram/creator page



This is a significant step for IGTV. the dearth of monetization tools for Instagram’s longer-form video option has been a big impediment to its success so far , but if top creators have more reason to post more content, more regularly, which will bring a way larger audience across, which can then enable Instagram to showcase more IGTV content, and build its offering.

If you haven’t considered IGTV before, you’ll want to re-think it. counting on how briskly IGTV ads roll out, and therefore the benefit creators see, it could become a way more relevant platform, very quickly.

In leu of  IGTV monetization, Instagram’s also looking to maximize the increase in live-streaming on the platform, by adding during a new way for live-stream viewers to donate to their favourite broadcasters.



As you’ll see here, some comments in Instagram Live videos will now appear with heart badges beside them. These badges are often purchased from Instagram, and allocated by viewers during a stream, essentially donating money direct to the streamer.

As explained by Instagram:

“During the COVID-19 crisis, we’ve seen people supporting their favourite creators in accept comments, likes and donations. to offer fans differently to participate and show their love, we’re introducing badges that viewers can buy during a live video.
Badges will look next to a person’s name during the live video. Fans who have gained badges in Live will stand call at the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart.”

The process is analogous to Facebook’s Stars streamer payments for gaming streamers, or YouTube’s Super Chat option. On Instagram, users are going to be ready to purchase different heart badges, starting from $0.99 for one heart, to $4.99 for 3 . As noted by Instagram, streamers will then be ready to see the badges next to viewer names in-stream, in order that they can give them a shout out and thank them for his or her support.

The Glamorous social media platform Instagram says that it saw a 70% increase in live-stream viewership from February to March, with people seeking out more ways to consume content and connect during the COVID-19 lockdowns. Given the rise , it is sensible for Instagram to seem to further entice streamers to stay broadcasting, and badges will add an additional incentive to stay that content stream flowing.



During the  launch, viewers can only buy one badge during a live video. within the initial phase, Instagram won’t take a cut from the acquisition of live-stream hearts, but it’ll look to require a percentage of revenue raised at some point in future.

These are both significant updates, which can likely make both IGTV and Instagram Live more relevant considerations for giant name broadcasters and web celebrities. That’s particularly relevant immediately , because tons of these influencers have lost sponsorship opportunities as brands pull back on promotional spend, while they’re also losing out on event appearance fees, travel sponsorships, etc.

Introducing new options immediately could see tons more content flowing through Instagram – which suggests more viewers, and longer spent in-app. People are trying to find more content to observe , influencers need new avenues for revenue. immediately might be the right time for Instagram to maximize both.

Instagram had started  testing IGTV ads with selected group of creators and advertisers within the US randomly, and can expand slowly over time as we improve the experience, while Live Badges will begin testing next month with a little group of creators and businesses. If you would like to be considered for early access to badges, you’ll fill out this type .

How Appa and Chakki went Viral? – The Malabar Gold Story

How Appa and Chakki went Viral? – The Malabar Gold Story 2400 1700 Aravind T S

Jayaram is one among the popular actor having a space in every mallu audience as a family member. He is a family person who cherishes his family values and can feel the connection between them because of his constant conversations in his interviews

         ‘Let her also shine’ a new campaign by Malabar Gold and Diamonds directed by Appunni Nair of Pupa Production in association with Filmysutra the ad agency has created the ad

The ad starts with a dream of a father imagining the marriage of his daughter who sigh on the thought that his little girl has grown into a girl to be married proudly

Malabar Gold & Diamonds, one among the largest global jewellery  retailer with 250 showrooms had attempted of making ad campaigns with Bollywood Stars like Anil Kapoor, Kareena Kapoor etc. But never had such an impact with the mallu audience so far.

In 2020 March the Jewelry came up with new ad campaign featuring Jayaram and his daughter Malavika alias Chakki.

Why it went viral?

Though Kerala was under the clutches of Covid-19 the ad did not loose its charm. Within a day the ad became popular in social media. Keralites were surprised to see Jayaram and Malavika combo on screen as a model because she has never been introduced on screen though Jayaram’s son Kalidasan has been shining on big screen from child artist turned actor.

The ad was first released on WhatsApp and other social media platforms and then on television followed by trolls based on the same connected with the lockdown period in Kerala. The ad shows a father love and affection towards his daughter which was then turned to fun filled trolls related to the ad, politics, lockdown, marriage.

How Trolls helps in marketing

 Following points explains how trolls helps in marketing:

  1. Electronic Word of mouth (E-WOM)

   The information communicated through online by friends and relatives is constructed to be more credible honest and trust worthy than that generated from marketers.

  • Social exchange theory

The theory mainly uses cost benefit framework and comparison of alternative to explain how human beings communicate with each other, how they form relationships and bonds.

  • Social penetration theory

Social exchange theories states that human beings form close relationships through self-disclosures.

  • Social network analysis

Social network treats individual actors in a community as nodes, the communication between those actors are deemed as tie, edges, links or connections.

  • McLuhan’s Media theory

The actual messages people are communicating won’t be any different on the new media, the interactivity and frequency of new communication pattern will change our behavior forever.

 Clients Vision to Outshine

Through this ad the Clint Malabar Gold and Diamonds only looks forward for Brand building and visibility in the vulnerable time where people have been asked to Stay home Stay safe.

Free Online Attendance tracking Software for Colleges

Free Online Attendance tracking Software for Colleges 2400 1700 Aravind T S

Have you ever wanted a simple and convenient way to track attendance for your classroom or group? Here is an online attendance tracker that helps you simplify the tedious task of keeping attendance.

10 Best online teaching platforms for Freelancers

10 Best online teaching platforms for Freelancers 2400 1700 Aravind T S

Have you thought about teaching an online course or simply supplementing your face-to-face course with an online component? Whether you’re considering sharing your expertise via a completely online course or creating a hybrid, you now have a universe of options available for online teaching platforms to you. Here are some of the best online learning sites available.

Buddy School – A excellent site for tutoring online with the ability to promote your classes and increase your teacher score (rating by students).

Chegg Tutors – A fantastic site for students to find a tutor in any subject. This online teaching site is intended to help students in high school and college.

Classmill – A free site that lets users create classes that includes links, videos, images, and more.

Urban Pro – A place where tutors and students can go to find what they’re looking for. Also, tutors can pay a fee for extra exposure on premium membership.

Sophia – A great site with a very polished look where educators can share what they know via different teaching strategies (i.e., blended instruction, flipped classroom).

Tutor.com – One of the best and most popular places to go for online tutoring. Students can not only get help with any subject but homework as well. Also, there are nice mobility features.

Tutor Hub – A UK-based community where students can find answers to their questions or find an online tutor who sets their own rates.

WizIQ – Probably one of the most popular online sites for teaching/tutoring. There are different pricing plans available for students, who take classes in a private virtual classroom.

Peer 2 Peer University : P2PU is a grassroots open education project that offers free university-level courses. It is run by volunteers. Instructors can create courses and offer curriculum in the form of slideshows, videos, documents, and discussion boards.

Easy Class : allows educators to create digital classes whereby they can store the course materials online; manage class discussions; give assignments, quizzes and exams; monitor due dates; grade results and provide students with feedback all in one place.

Coronavirus Payment Scams : How to Fix it ?

Coronavirus Payment Scams : How to Fix it ? 2400 1700 Aravind T S

Few weeks back homebound people received exciting offers and donation mails from reputed companies and Organisation like Netflix, WHO, ICMR and UNICEF etc. The perpetrators may ask for clicking to the gorilla button and share the information their contacts via whatsapp. It is actually a phishing email capable of stealing the user victims personal and financial informations. I am talking about this issue and how people can identify pishing baits and get rid from it in an interview given to  REDFM 93.5 Kerala. 

12 Cool reasons to Study Abroad

12 Cool reasons to Study Abroad 2400 1700 Aravind T S

A decade back, the list of top study destinations for the Indian students was limited. But today, with the changing trend, there are many destinations across Europe and Asia offering world class education which is well within everybody’s reach.

12 Cool reasons to Study Abroad

1.Take your first step towards immigration – Studying and living abroad requires you to be independent, without the safety of your home comforts. Look at this as an exciting new challenge (rather than something terrifying)

2.Learn self-reliance – Moving abroad is the ultimate test in self-reliance. When (or if) you move back, you’ll likely rely on others less and you’ll take more responsibility for yourself

3.Financial supports through scholarships, stipends, bursaries and paid internships – Studying abroad doesn’t have to leave you penniless, as more and more institutions and governmental bodies are offering dedicated scholarships and so on for international students.

4.Explore Global culture and expand your mind set – It’s easy to accept your own culture as absolute, but living in another country can help inform your point of view on your home culture, allowing you to develop your own views rather than simply accepting those defined by where you happen to come from.

5.Earn a globally accepted qualification – Studying abroad will help you stay ahead of the students who opted to stay at home and study at local colleges and universities. An international Bachelor’s Degree has global recognition that will demonstrate that you have thrived and succeeded in an endeavour outside of your comfort zone. 

6.Gain practical knowledge and training – Studying abroad helps you learn new approaches to handle different situations, manage time between your studies and part-time jobs, experience international methods of instructing and deal with a cosmopolitan crowd.

7.Give your resume a boost – Experience of living internationally goes down well with employers, showing you have experience dealing with people from different cultures, plus a higher level of adaptability. If you can explore a new country at the same time as picking up skills to gain a decent graduate job, then that’s pretty good going.

8.Earn higher starting salaries – While you can always go home at the end of your time as an international student, many choose to stay put and apply for a working visa. Even if you return home or decide to seek work elsewhere, the international experience provided by studying abroad is favourable by employers.

9.Gain valuable experience through part time jobs – Part-time work can help you go a long way in paying a few extra bills or funding some other activity that exceeds your student budget. You can start paying back your student loan earlier and have less financial burden post-graduation. It will help you socialise and make new friends.

10.Develop Valuable career skills – Studying internationally offers a wider variety of courses, some also including research options and skill-based training for students. This helps expand your horizons and opens up a world of new educational opportunities. Not only this, certain programs abroad also allow you to take different courses at the same time. 

11.Become more employable – Graduates who’ve chosen to study internationally are highly sought after by employers. Pursuing a degree overseas signals employers that you have courage, flexibility, cultural awareness and an understanding of how other people work and think. This experience puts you ahead of the pack when it comes to internships and job applications.

12Excellent prospects for setting with family post study in PR/Work permit status

How I make educational video on Mobile

How I make educational video on Mobile 2400 1700 Aravind T S

Hey there We can make educational videos by two application which is free from the Playstore or istore. How I make educational videos for my online tutorials by using xrecorder and WPS office application. Digital learning is the part and parcel of our day to day life and we cant see a physical university or colleges in future. Learn from home and work from home will be the new style of learning and working. how to do educational video on mobile is the easy method for making digital tutorials.

10 Reasons to do an MBA

10 Reasons to do an MBA 2855 2100 Aravind T S

How to Effectively Present the Price to the customer?

How to Effectively Present the Price to the customer? 2855 2100 Aravind T S

Price presentation
Any prepared salesman has figured out how to ace a value introduction system, with an end
goal to stay away from the ceaseless customer reaction: “That is costly… “
In the new era of digital marketing we don’t have to go behind customers they will come to
us and firstly raise the question
” How much does it cost?”.
No matter how much prepared we are with our product presentation and confidence to close
the sales, This question often makes us vulnerable.
But there is a solution

  1. Fix a Range – Categorise our product with a range. For Example : from 4laks to
    7lakhs
  2. Wait for them to choose – The customer will choose their range or price.
  3. Understand their Selection
    a) If a customer selects a mid range, he/she has an idea about the product and
    chooses safer side
    b) If the customer selects a higher price from the range she is not so much into
    price issues.
    c) If they choose about the product, we can understand its not about the product
    but money issue.

Out of 100 customers 65% of them would go for the cheapest product as it is hard to figure it
out initialy by sitting a range it can be solved and convince them we can help them with
many ways such as EMI, part pay etc,.
If a salesperson can identify the need of the customer, the sale will be positive and we can
also give the customer an insight about the market and market value of particular products
which would increase the customers trust on us

Top B schools in Kerala : Rajagiri Centre for Business Studies (RCBS) – Part 2

Top B schools in Kerala : Rajagiri Centre for Business Studies (RCBS) – Part 2 2855 2100 Aravind T S

Rajagiri Center for Business Studies and Rajagiri Business School was born under Rajagiri College of Social Studies. Rajagiri has two campus one is Valley campus situated in Kakkanad the IT hub of Kerala and another one is at Kalamassery and it is called as Hill campus. Centre for Business has under its umbrella the School of Management of Rajagiri college of Social Science offering MBA and MHRM programmes, Rajagiri business School offering PGDM Programme and Rajagiri International Institute for Education and Research (RIIER) offering International Exchange MBA programme. Rajagiri Ranked 9th best B school in the Country by IDEAS RePec, in terms of research out put in the field of Economics and Finance.

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