With more businesses looking to maximise their online opportunities amid the COVID-19 lockdowns, Facebook has in the week released fifteen new, free Blueprint courses, covering a variety of key elements.
As explained by Facebook:
Lion share of the businesses round the world are shifting their focus online, many are wondering where to start out . to assist with this transition, our business education program, Facebook Blueprint, launched 15 new courses that cover the basics . As always, our Blueprint courses are free, and we’ve made lessons even more straightforward, putting concepts into context with storytelling and offering downloadable materials to assist bring what you learn to life.”
You can view the complete list of latest courses on the Blueprint platform, but among the newest additions are:
How to Select the proper Social Channels for Your Business – Having trouble understanding where you ought to be putting your attention? This course aims to assist you identify where your target market is engaging online.
Tell Your Business Story – As Facebook explains: learn to elucidate what a brand is, and the way to start out creating or refining your own. We’ll show you what a process framework seems like and provides you a downloadable Brand template to use.
Mapping the Customer Journey – Looking to urge a far better understanding of how customers discover products, and continue to form purchases? Getting a far better handle on the customer journey can assist you to map a simpler marketing approach.
How to Set Marketing Goals – This course looks at seeing ‘SMART:’ goals (specific, measurable, achievable, relevant and time-bound) in your marketing plan, and why that’s important.
How to Create and Manage a Content Calendar – an honest content calendar will help keep your strategy on target – and this course even comes with a free template.
Facebook’s Blueprint courses offer some great insights. a number of them do look to cater to broad audiences, so you’re likely getting to re-evaluate some things that you simply already know, but there’s always a couple of gems, or points you hadn’t considered, which may prompt you to re-think elements of your strategy.
You can check out the FB courses here