INSTABRANDING – Branding Through Instagram
Instagram is visual platform not only for taking picture or editing the picture , but also an app for sharing your pictures .Instagram its a social media having a user base of 15 to 80 million.It was created by Kevin Systrom and Mike Krienger and launched in October 2010.Prior to April 2012 its service was only toward Apple iphone, ipad,itouch now its service has been extended toward android as well .
You will get different types of photo filters like X-Pro II – Warm, saturated effect. Emphasis on yellow.
Earlybird – Faded, blurred, focuses on yellow and beige.Lo-fi – Slightly blurred, with yellow and green saturated.Sutro – Sepia effect. Emphasis on purple and yellow,Whole image made darker.Toaster – High exposure. Some blurring.Brannan – Low key. Focus on gray and green.Willow – Black and white with some blend effect.Valencia – High contrast, slightly gray and brow,Inkwell – Black and white filter with high contrast.
Top Shop: 256K followers :UK-based fashion retailer Top Shop uses Instagram to market its new products, as well as to highlight trends that inspire its designers. What’s unique about Top Shop’s Instagram approach is that the company also uses the platform as a channel to promote secret offers, promotions, and discount codes. Complete with its own content marketing platform, “214 Magazine,” Top Shop also promotes new issues and articles from the fashion magazine in its Instagram feed.
Benefit Cosmetics: 51K followers
Alongside regular posts of the high-end makeup brand’s product lines, Benefit also posts images from around the company’s headquarters. In addition, Benefit posts beautiful, anecdotal images intended to humanize the brand and connect with its target audience — women who love beauty and makeup.
TIME magazine: 177K followers
TIME magazine provides the type of content that is the biggest reason why audiences love to connect with their favorite organizations and brands over social media.
Posting photos from all over the world, the magazine provides candid, first-hand glimpses into the global issues that are covered within its pages on a weekly basis. TIME’s recent real-time coverage of the Democratic and Republican national conventions was an impressive visual display that made readers feel like they were right on the convention floor.
Use Instagram to share unique, behind-the-scenes content that not only gives your audience a good reason to want to follow you there, but also helps you solidify a personal relationship and build loyalty with your customers new and old. Instagram is a perfect place to get even more personal with your biggest fans.